Hampton Roads Delegation Attends Workforce Readiness Mission to Germany
Kelli Webb, The KBD Group
Hampton Roads Workforce Council
Hampton Roads Delegation Attends Workforce Readiness Mission to Germany
Workforce Development Stakeholders to Model
German Vocational Education and Training Program
STUTTGART, Germany – (Jul. 27, 2023) – The Hampton Roads Alliance, Hampton Roads Workforce Council, and Virginia Beach Economic Development hosted Presidents and officials of universities, community colleges, and technical colleges from Hampton Roads on a visit last week to Stuttgart, Germany — visiting with educational, business, and political leaders in the area. The delegation, which included Hampton Roads mayors and business leaders, explored Germany’s dual-track vocational education and training (VET) program, a national workforce development pipeline. The VET program supports roughly 1.3 million vocational apprentices per year throughout the country and operates as the main vehicle driving talent development within the landscape of Germany’s high-tech industries.
President Marcia Conston (Tidewater Community College); President Corey McCray (Paul D. Camp Community College); President Towuanna Porter Brannon (Virginia Peninsula Community College); Executive Vice President Joel A. English (Centura College and Aviation Institute of Maintenance); Campus President Andy Gladstein (ECPI University); and Associate Vice President for Corporate Partnerships Sarah Jane Kirkland (Old Dominion University) conducted a weeklong visit to apprenticeship sites around Baden-Württemberg, the southwestern region of Germany. The educational and business leaders were joined by Hampton Roads mayors Kenneth Alexander (Norfolk), Bobby Dyer (Virginia Beach), Shannon Glover (Portsmouth), Donnie Tuck (Hampton), and Rick West (Chesapeake).
The delegation visited corporate headquarters of manufacturers, business development offices, and the campuses of the technical schools and apprenticeship sites associated with the VET program. This included the Gewerbliche Schulen vocational school in Donaueschingen and the Oscar-Walcker-Shul vocational school in Ludwigsburg. The academic leaders interviewed technical school students, school administrators, company leaders, and instructors to identify how best practices from this 150-year-old technical education model could be adapted within the Hampton Roads education ecosystem.
Leaders from the region’s universities, community colleges, and technical colleges shared key takeaways from their visit.
- “The opportunity to engage with major German industries and educational institutions was invaluable. Many of their best practices and innovation will influence our thinking as we consider ways to strengthen and expand apprenticeship programs throughout Hampton Roads. Hearing from students who started apprenticeship pathways as early as age fourteen was impactful for our team, and I am excited about the next steps we will take systematically and strategically to strengthen the region’s workforce.”
Dr. Marcia Conston, President, Tidewater Community College
- “It became clear to us that technical education in Germany begins in elementary school and blossoms in high school, and that the innovative manufacturers and industries throughout Germany rely on the workforce development model found in the VET program.”
Dr. Joel English, Executive Vice President, Centura College and Aviation Institute of Maintenance
- “Germany is impacted by talent shortages, labor force skills gaps, low unemployment rates, and social misperceptions of the career, trades, and technical professions, just like we are in Hampton Roads. But the VET program demonstrates how coordinated and intentional investments from businesses and government can support a post-secondary talent pipeline apprentice system to meet employer demands.”
Dr. Towuanna Porter Brannon, President, Virginia Peninsula Community College
“It was inspiring to learn how the German apprenticeship model has evolved to support a culture that recognizes the importance of skilled trades across the economy.”
Andy Gladstein, Campus President, ECPI University
- “The German VET program provides a framework for the development of a similar model in our region with student success, workforce, and economic development as symbiotic components. I am looking forward to implementing this initiative alongside my counterparts at the other institutions.”
Dr. Corey McCray, President, Paul D. Camp Community College
- “This workforce readiness initiative fully aligns with the strategic vision of Old Dominion University, and we are eager to support and advance the work of this coalition. Our strategic plan closely parallels the goals of this initiative, and we are working more closely than ever with our business community to create a talent pipeline that has a meaningful impact on our region. It is through this important work with our valued partners that we will create greater opportunities right here in our region for generations to come!”
Dr. Brian O. Hemphill, President, Old Dominion University
One of the key attributes of the VET program is the inclusion of industry partners as investors in the educational model. Not only are the production facilities of manufacturers used as training sites for apprentices, but it is common for German employers to contribute input on curriculum, trainers to oversee the work of apprentices, and training equipment used to teach students on the direct technologies and tools that they will use in the workplace.
During the week, the delegation also visited the corporate headquarters of Stihl and IMS:Gear, manufacturers with facilities in both Hampton Roads and southern Germany, to understand how the companies rely on apprentices within the local secondary education system to fill workforce demands.
Reimagining Career and Technical Education in Hampton Roads
As a next step, the academic leaders, mayors, and business leaders agreed to focus on collaboration between high schools, universities, community colleges, and technical colleges in Hampton Roads, in order to emulate the attributes of the VET program.
“There is clearly both political and financial support for educational pathways in Virginia, and we are hopeful that the educational, political, and business leaders are able to work efficiently in Hampton Roads to seize the moment that this mission pulled into focus,” said Shawn Avery, President and CEO, Hampton Roads Workforce Council.
Based on the delegation’s findings during the mission, next steps will also include conversations with Hampton Roads and Virginia legislators and business leaders to share elements of the VET model that could be effective in Hampton Roads. Modeling many attributes of the German VET program, the delegation has begun construction of a partnership that will bolster economic growth and maximize economic development opportunities in Hampton Roads by creating a skilled workforce ready to meet the demands of key industries. This program will emphasize socio-economic equity, cultural sensitivity, and historical awareness of all students, regardless of their backgrounds, while drawing from the German educational model. The program, coordinated by the Hampton Roads Workforce Council, will feature work-based learning, internships and apprenticeships, and collaboration between educational institutions and industry.
“As the Alliance and Workforce Council draft an MOU between Hampton Roads municipalities, educational institutions, and business organizations to articulate the goals of the effort, we look forward to region-wide collaboration, characterized by mutual respect and shared commitments to implementing characteristics of the German educational model,” said Doug Smith, President and CEO of the Hampton Roads Alliance.
The leaders plan to assemble regularly, inviting legislators and business leaders to join the technical education coalition to strengthen opportunity for students in Southeastern Virginia and enhance workforce development pathways to support local industry.
About the Hampton Roads Alliance
The Hampton Roads Alliance is the leading regional economic development organization for Hampton Roads, VA. It is a nonprofit, public-private partnership representing 14 localities and over 70 private sector investors. With the support of its community and business partners, the Alliance serves as the region’s single point of contact for regional economic development to assist domestic and international companies who are considering expansion or relocating to the Hampton Roads region. Its mission is to work collaboratively to attract, grow and retain higher-wage industries and talent to create a more resilient, inclusive and diverse region of choice.
About the Hampton Roads Workforce Council
Established by the Hampton Roads Workforce Development Board, the Hampton Roads Workforce Council oversees talent and workforce development programs for all localities in the Hampton Roads region. The Hampton Roads Workforce Council provides strategic workforce development solutions designed to assist businesses in accessing qualified workers and job seekers in search of suitable job openings and training opportunities to bolster their earning potential.
About Paul D. Camp Community College
Paul D. Camp Community College (Camp) was founded in 1970 and provides post-secondary education to the cities of Franklin and Suffolk and the counties of Isle of Wight and Southampton. Camp educates students from every life category, online and on campuses, in Suffolk and Franklin, as well as its Center in Smithfield.
About Centura College and Aviation Institute of Maintenance
Founded in 1969, Centura College and Aviation Institute of Maintenance (AIM) belong to a network of 20 campuses coast‐to‐coast in the United States and headquarters in Virginia Beach, Va. The schools feature Virginia’s largest welding training facility, the state’s only vocational Wind Turbine Technician program, and provides roughly 25% of all certified aircraft technicians to American industry every year.
About ECPI University
Founded in Norfolk, Virginia in 1966, ECPI University demonstrated early on its commitment to forward-thinking, market-based curriculum, being among the first to offer classes in the growing field of computer programming. ECPI University operates additional campuses and locations in Virginia, North Carolina, South Carolina, Florida, Texas, and through online programs.
About Old Dominion University
Old Dominion University, located in Norfolk, is Virginia’s forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia’s economy.
About Virginia Peninsula Community College
Founded in 1967, the college has two campuses and several satellite training centers serving the cities of Hampton, Newport News, Poquoson, and Williamsburg and the counties of James City and York. It is the fifth largest of Virginia’s Community Colleges serving a diverse learner population.
About Tidewater Community College
Founded in 1968, Tidewater Community College (TCC) serves South Hampton Roads with four campuses in Chesapeake, Norfolk, Portsmouth and Virginia Beach, and six regional centers. TCC is the second largest of the 23 Virginia community colleges, enrolling nearly 25,000 students in 2020-21.